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Key Messages – How to Tell your Organization’s Story Effectively (Article)
You are passionate about what you do, your organization serves an important need, and you really want everyone to know about your passion and purpose. Take some time to think about your key messages. ... (posted February 8, 2017)

How many people read to the end of your web pages? (Article)
How many people read to the end of your web pages? Writing for the web is not the same as writing for the newspaper or other media. The main reason for this is people’s impatience when they are online.... (posted February 2, 2017)

Social Media is not Step One! (Article)
Stop me if you’ve heard this one before: Boss: “What’s the big campaign idea?” Comms Manager: “We’re going digital: Facebook, Youtube, a mobile app, Pinterest, Instagram, LinkedIn…” Boss:... (posted January 10, 2017)

How to pitch a story to the media (Article)
Journalists are under pressure from multiple deadlines and a 24-hour news cycle on multiple platforms: print, video and web. So how do you get a busy journalist’s attention? -- 1.   Use Key Messages... (posted June 15, 2016)