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VO workshop: Steps to Sponsorship Sales Success

September 15, 2016, 9:00 - 11:00 AM

Are you tired of sending out proposal after proposal and hearing nothing back? Are you looking for a simple, systematic approach to selling sponsorship that actually works? Then this session is for you! This 2 hour session focuses on the five stages of sponsorship sales based on years of experience and millions of dollars in sponsorship sales. Whether you are a volunteer, small shop, big shop or an ED with fundraising responsibilities, the sponsorship process is the same.

During this workshop, you will learn to:

  • Be clear about what target audience you bring to a potential sponsor (and how you can show this with data and information);
  • Identify opportunities that you have to offer to a sponsor;
  • Prospect a SOLID prospect list for sponsors (and how to get your board involved in the process for maximum success);
  • Secure that all-important first meeting with a potential sponsor (and why bringing your pre-made proposal is a no-no);
  • Ask open-ended questions to understand a sponsor’s key motivations and answers to important questions like “what level of sponsorship are they interested in” and “when do they make their marketing budget decisions.”
  • run great sponsorship meeting, step by step

You will come away with tried and true details about sponsorship agreements that will make sure you get paid, and that sponsors renew for next year.

About your Instructor:

Jenny Mitchell’s company Chavender, empowers and educates fundraisers to raise more money for their organizations.  Jenny is passionate about bringing her knowledge of “Fundraising Fundamentals” to organizations all across North America through Fundraising Mastermind online courses.  She lives in Ottawa, Ontario with her two ringette-playing daughters, and her hockey-loving husband.


Thursday, September 15, 2016 from 9:00-11:00 am 


Volunteer Ottawa, 363 Coventry Road (Map)


Members $50, Non-members $75


Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114,

Cancellation policy: 

Receipt of registration will be confirmed by e-mail or best alternative. No refunds will be issued for cancellations received within five (5) business days prior to an event. If cancellation is received with more than five (5) business days before the event, a $5.00 administration fee will apply. Registered participants who fail to attend an event will be invoiced for the full fee, due 30 days from the date of the invoice. Registration can be transferred to another member of your organization, if you are unable to attend.