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VO Workshop: Fill your Social Media Toolbox

March 28, 2018, 9:00 AM - 12:00 PM

Social Media ToolboxSocial media isn’t easy. Sure, you can wrap your head around it and use it, but are you using it effectively? You won’t know if you aren’t measuring the results of your efforts.

Learning Objectives

This three hour workshop will look at two different management tools that can help. We’ve taken the time to break them down to help you use your time as effectively as possible on social media with measurement, campaign management, and analytics that matter. The tools are

  • MailChimp
  • Hootsuite

Bring your laptop to this interactive session. You will have a chance to compose and schedule posts, and explore the free analytic tools which come with each of these applications.

Who Should Attend

Anyone who works with social media. This includes anyone in your organization who

  • monitors your social media feeds
  • composes posts
  • approves and schedules posts
  • sets goals and measures impact.


Bryant McNamara, Initial PR president, spent his early career with Canadian Manufacturers & Exporters, and has since moved on to work with Initial Public Relations full-time. Bryant's understanding of the crucial role that non-profits play in society was sparked through his work with the John Howard Society of Canada and the Friends of the Ottawa Public Library Association.

Marley Lewington, Creative Director of Initial PR, works with clients and partners to develop creative assets to further their mission and achieve goals. This often means creating digital strategies to curate your online presence. She also has extensive experience working with non-profits and small businesses within the Ottawa community.


Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114, education@volunteerottawa.ca

Cancellation policy: 

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee.




9 space(s) left
VO Member $80.00Register now
This registration type is restricted to members.
Volunteer with a VO Member Organization $80.00Register now
Please contact the organization you volunteer with for the password. The organization must be a member organzation with VO to qualify for this price.Access code required.
Affiliated Member $80.00Register now
Please contact the organization you are affiliated with to get the password.Access code required.
Non-Member $130.00Register now
People who volunteer directly with Volunteer Ottawa FREERegister now
Access code required.