To our members - VO will continue to serve our members during this difficult time to ensure you receive the resources, support and volunteers you need. We are monitoring the situation and will advise members of any developments affecting their operations and volunteer management. Please see our Members COVID-19 Update for resources and additional information which will be updated as the situation unfolds.
To volunteers – Thank you for your care and support for our community. At this time priority should be to take all precautions to stay safe. If you are 65 and over, it is advised that you stay home. Others for whom it is safe to volunteer, continue to check VO's website for opportunities. Please see our COVID-19 Volunteer Update for resources and additional information.
October 15, 2020, 9:00 AM - 12:00 PM
A staff member accused of theft, facility-wide food poisoning, the death of a client, or a flu outbreak. Every organization is vulnerable to a reputational crisis. More so when you support vulnerable people. It’s in the news every day. There are dos and don'ts to communicating internally with staff and stakeholders and externally with media.
When crisis occurs, people want information. Unless your organization is the immediate, ongoing, and honest source of information about the situation, then the information void will be filled with rumours. This will only make things worse.
This workshop will help you plan for public relations during a crisis and put in place the steps to follow in order to manage your message during such a difficult time. You will learn:
Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Chief Strategist at Village PR she provides communications planning and implementation, public relations, social media engagement, and training to not-for-profits across Canada.
Heather works strategically and creatively with her clients to accomplish their communication goals. In 2002, Heather left private sector communications to find meaningful work that aligned with her values. Feeling an instant connection to individuals relentlessly dedicated to change, she found her calling in the not-for-profit sector and has never looked back. In her career of supporting organizations across Canada for more than fifteen years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector. In early 2018, Heather became a living liver donor for a stranger in Toronto; for a child whose identity she doesn’t know.
Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114 or
An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee