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VO workshop: Working with the Media

May 21, 2020, 9:00 AM - 12:00 PM

Workshop_Images/Working with MediaDoes just the thought of calling a journalist make you sweat? And what about actually doing the interview? What will you say and how will you prepare for difficult questions?

Rest assured that journalists are actively seeking stories and actually welcome your ideas. But, they are being pitched stories from all sides. With careful planning your story idea will grab a journalist’s attention and you’ll give an interview that generates results for your organization.

Learning Objectives

  • Where media relations fits in your communication strategy
  • Themes that make good media stories
  • How to handle a media request step-by-step
  • Top tips for doing interviews, including pre-negotiating and responding to tough questions
  • Examples and more examples

Who Should Attend

Your organization’s public spokesperson—often a member of the communications team, the Executive Director and/or the Board President.

Instructor

Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Chief Strategist at Village PR she provides communications planning and implementation, public relations, social media engagement, and training to not-for-profits across Canada.

Heather works strategically and creatively with her clients to accomplish their communication goals. In 2002, Heather left private sector communications to find meaningful work that aligned with her values. Feeling an instant connection to individuals relentlessly dedicated to change, she found her calling in the not-for-profit sector and has never looked back. In her career of supporting organizations across Canada for more than fifteen years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector. In early 2018, Heather became a living liver donor for a stranger in Toronto; for a child whose identity she doesn’t know.


Info:

Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114 or 


Cancellation policy: 

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee

Rideau Community Hub (Former Rideau High School)

Map

Contact Information

815 St Laurent Blvd
Ottawa, ON
Canada K1K 3A7

TEL: 613-736-5270

E-mail: info@volunteerottawa.ca
Web: www.volunteerottawa.ca

Registration

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Diversity in Leadership Participants $90.00Register now
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