Nonprofits and charities are facing a significant challenge as they strive to maintain connections to their audiences during a time of fear, information overload and short attention spans. At the same time, nonprofits are trusted leaders in their communities and especially now, need to effectively communicate and connect with their internal and external audiences.

 Workshop elements:

• Develop a communications plan: for COVID-19 information and work related to organizational mission
• Ensure all communication materials are aligned with organization brand, mission, vision and values
• Communications plan is part of the organization’s business continuity plan
• Identify key audiences, internal and external
• Determine frequency of communication with each audience
• Be proactive: plan key messages
• Determine communications channel(s) for each audience 

Who should attend:

• Communication and public relations managers
• Program managers
• Senior leadership
• Anyone on the front lines who deals with the public.

Instructor: Darcy Boucher

Darcy Boucher is founder and president of Bowda PR, a boutique PR agency that connects businesses with their audiences through all aspects of communication; from social media management to content creation, to branding and media relations. Darcy is a reservist with the Royal Canadian Navy (RCN), and also works as a communications advisor with the RCN. There, she manages their national level online presence, and advises senior leadership on social media best practices. Fluent in English, French, and Spanish, Darcy’s passion is helping fledgling initiatives to thrive.

Info:

Please contact Ann Moran, COVID Training Manager, by email.