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VO Workshop: Google Advertising for Not-for-Profit Organizations

October 19, 2021, 10:00 AM - 12:00 PM

Workshop_Images/Google Advertising

Did you know that as a Not for Profit (NPO) you are entitled to free advertising on Google? It’s called Google Grants and it offers $10,000 per month in advertising to promote your NPO. You can use the ads to promote your organization’s benefits, raise money, recruit volunteers and much more.

Google advertising can catapult you to the top of search result listings at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching.

This workshop shows NPOs how to apply for the grant and then how to set up and manage your account.

Learning Objectives

· Apply for the Google Grant program ($10K / month advertising credits)

· Set and make the most of your search engine advertising budget

· Get your ads to appear in the best spots without paying the highest price

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than seven years and is a recognized digital advertising and promotion expert.

David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.


Please contact Monja De Luca, Education Officer, educagtion@volunteerottawa.ca<

Cancellation policy: 

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee.

Online, via Zoom Meeting

You can access Zoom Meeting on any device.

To access Zoom on a computer, click the meeting-specific URL you will receive from the meeting or course organizer. Zoom will automatically install the necessary software on your computer.

To access Zoom on a phone or tablet, visit the relevant App store and search for Zoom. Download Zoom Cloud Meeting. About 5 mins before your meeting or course, open the app, click Join Meeting, and enter in the meeting number you will receive from the organizer.

You can access meeting audio through your device or over the phone. To access by phone, use any one of the following phone numbers:

        +1 647 374 4685 Canada
        +1 647 558 0588 Canada
        +1 778 907 2071 Canada
        +1 204 515 1268 Canada
        +1 438 809 7799 Canada
        +1 587 328 1099 Canada
        855 703 8985 Canada Toll-free

Enter in the meeting number, followed by the pound key. After that, you will be prompted for a participant number. Simply enter the pound key.

If you have any questions, contact your meeting or workshop organizer.

Contact Information


15 space(s) left
Member $90.00Register now15 left
This registration type is restricted to members.
Non-member $145.00Register now15 left