April 11, 2019, 9:00 AM - 12:00 PM
NOTE: The location for this workshop has changed. See details below.
The need for more volunteers, clients and members leads many not-for-profits to cast their communications net at the ‘general public’ using every method possible without measuring what’s working for you—ultimately losing opportunities to generate meaningful results and real change.
Instead, NFPs need to make careful choices and prioritize so you are communicating strategically with limited resources. You must to choose the communication activities (brochures, website, social media, etc.) that actually reach your target audience and motivate them to take action.
In this 3-hour working session, you’ll be guided through the process to create an effective communications plan, from setting goals and understanding your target audiences, to crafting key messages and making informed decisions between communication methods.
Those with a solid understanding of your organization's priorities and stakeholders: Executive Directors, Senior Managers and Communications Managers
United Way Ottawa
363 Coventry Road, Ottawa ON, K1K 2C5
Heather Badenoch believes in the power of not-for-profits and the strength they have to effect change for people, animals and our environment. As the Chief Strategist at Village PR she provides communications planning and implementation, public relations, social media engagement, and training to not-for-profits across Canada.
Heather works strategically and creatively with her clients to accomplish their communication goals. In 2002, Heather left private sector communications to find meaningful work that aligned with her values. Feeling an instant connection to individuals relentlessly dedicated to change, she found her calling in the not-for-profit sector and has never looked back. In her career of supporting organizations across Canada for more than fifteen years, Heather has developed a deep appreciation and understanding of the players, pressures and meaningful work being done by the not-for-profit sector. In early 2018, Heather became a living liver donor for a stranger in Toronto; for a child whose identity she doesn’t know.
Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114 or
An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee