Mise à jour COVID-19

BO est en train de mettre en œuvre un plan axé sur le recrutement et le déploiement de bénévoles pour répondre aux besoins spécifiques en matière de bénévoles liés à la COVID-19. Dans le cadre de ce plan, nous allons travailler avec Santé publique Ottawa et avec d'autres agences pour assurer des protocoles de dépistage et de formation appropriés afin de protéger la santé des bénévoles et de ceux qu'ils aident. D’ici une semaine, les bénévoles pourront s'inscrire à des occasions de bénévolat liés spécifiquement à la COVID-19, y compris du bénévolat virtuel, de la livraison de nourriture et du transport. Les organisations pourront également publier et / ou envoyer à BO leurs besoins spécifiques pour le jumelage de bénévoles liés à la COVID-19. D’ici là, les organisations peuvent consulter notre Mise à jour COVID-19 pour les membres et les bénévoles peuvent consulter notre Mise à jour COVID-19 pour les bénévoles afin d’avoir accès à des ressources et des informations supplémentaires.

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VO Workshop: Google Advertising For Not for Profits

mai 16, 2018, 10:00 AM - 12:00 PM

Google AdvertisingWhen looking to donate money or time, many people will search the internet.  Those appearing at the top of the listings have the best chance of capturing donors or volunteers. 

There are two ways to make it to the top of Google’s listings:

  1. SEO, or search engine optimization, which takes months, even years of hard work; or,
  2. Advertising on Google and other search engines.

Google advertising can jump you to the top of search result listings at no cost. And, it is one of the most effective types of advertising because it captures people in the moment they are searching. 

Google’s Not For Profit Grant Program

As a Not for Profit you are eligible to receive up to $10,000 per month in Google advertising credits.  You can use those credits to advertise your organization’s benefits on Google’s search engine.

How Google Advertising Works – Case Study

To make the top of search listings requires a basic understanding how search engine advertising works.  This introductory session will show you just that.  We’ll use an Ottawa area Not for Profit case study  demonstrate how to use keywords, ads, bidding and more to get the most traffic from your grant dollars.

Learning Objectives

 At this Session You Will Learn How To:

  • Apply for the Google Grant program ($10K / month advertising credits)
  • Set and make the most of your search engine advertising budget
  • Get your ads to appear in the best spots without paying the highest price
  • Refine your product/service keywords, PPC ads and landing pages so they boost your results
  • Target the customers you're after


Volunteer Ottawa, 850 Industrial Avenue, Unit 17F, Ottawa


 David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.

David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.


Please contact Maria Lahiffe, Education Officer, at 613-736-5266 ext 114, education@volunteerottawa.ca

Cancellation policy: 

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee.


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