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  • VO Événement/Atelier
  • Evénements publiés par les membres

VO Workshop: Writing Good Web Content

23 mars 2017, 9:00 - 11:00 AM

writing_good_web_content-640px.jpgBland won’t cut it. As a non-profit organization, you have a message to sell. While your organization may have scarce resources and provide a service that’s in demand, you still need to persuade your target audience that it’s worth supporting. Your website is a valuable tool in reaching your clients, donors, the media, volunteers, and funding agencies.

In this workshop tailored specifically to non-profit organizations, you’ll learn how to structure the content of your website so that it works hard to win the hearts and minds of your target audience. The result of strong content is increased traffic to your site and increased response rates to your various calls to action.   

Who should attend?

Communication and marketing managers, people who write press releases and web posts and those who give interviews on behalf of their organization.

Learning objectives

At the end of this workshop, you’ll have the tools (and inspiration!) you need to:

  • Identify your target market so you can better focus your message
  • Identify the benefits that you bring to the table to your target market so that you can motivate your site visitors to respond to your calls to give, to volunteer, or to participate in the services you offer
  • Define your unique role in the community you serve so that you stand out as worthy of support and funding
  • Gain solid ideas on how to strengthen each page of your website

As a bonus, you will also receive an e-book that covers all the topics covered in the seminar, but in a readable form. This e-book will serve as a reference that you can keep by your side as you write the text for your own site.

About your Instructor:

Since 1982, Fred DeRosa has been working as an advertising copywriter and editor. Based in Ottawa, he specializes in writing and editing Web content and advertising materials such as voice-overs, company profiles, articles, and sales letters. As a writer, Fred designs messages to strong advertising and editing principles. As a champion of plain English, Fred writes clear, concise, conversational copy. As an editor, Fred is a master of copyediting and of stylistic and substantive editing.

Fred has a B.A. from Carleton University (Ottawa), a business diploma from St. Lawrence College (Kingston), and a certificate in editing from Simon Fraser University (Vancouver). He is a past member of the Editors’ Association of Canada.


Volunteer Ottawa, 363 Coventry Road  

For more information:

Please contact Maria Lahiffe, our Education Manager, at 613-736-5266 ext 114, 

Cancellation Policy

Receipt of registration will be confirmed by e-mail or best alternative. No refunds will be issued for cancellations received within five (5) business days prior to an event. If cancellation is received with more than five (5) business days before the event, a $5.00 administration fee will apply. Registered participants who fail to attend an event will be invoiced for the full fee, due 30 days from the date of the invoice. Registration can be transferred to another member of your organization, if you are unable to attend.