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How to Ace a Media Interview (Article)
You do important work, for an important cause. A media interview is one way to let your target audience know about your work so they can take action—from becoming a volunteer, to donating, to becoming... (posted April 12, 2018)

Social Media Trends to Prepare For in 2018 (Article)
Social Media is an essential channel for your organization’s communication strategy – after all, 70% of Canadians over the age of 10 are active on at least one social network. [1] [2] You need to put... (posted January 30, 2018)

8 Google Grants Policy Changes for NPOs' AdWords (Article)
If you’re a Not For Profit using Google Grants to fund your AdWords, there are some major policy changes that took effect January 1st .  The Google Grants program entitles Not for Profit organizations... (posted January 11, 2018)

To Blog or Not to Blog: That is the Question (Article)
“Blogging is as essential to marketing [your organization] as the yellow pages once were. If you haven’t adopted the practice yet, you may be at a serious disadvantage.” [1] A blog is a valuable... (posted December 21, 2017)

The 10 Steps of Crisis Communications part 2: How to react (Article)
United Airlines, Uber and Dove have recently provided viral examples of public relations crises. Not-for-profits can also find themselves in hot water with funders, volunteers and staff. An unexplained... (posted November 7, 2017)

The 10 Steps of Crisis Communications: Be Proactive! (Article)
United Airlines, Uber and Dove have recently provided viral examples of public relations crises. Not-for-profits can also find themselves in hot water with funders, volunteers and staff. An unexplained... (posted November 3, 2017)

Creating a Google Analytics Account (Article)
If you have an organization these days, you need a website. And if you have a website, you need analytics. What are analytics? Read our previous blog post to find out, and also to learn why Google Analytics... (posted September 21, 2017)

On Social Media, tailor your message to the medium (Article)
Nobody in the non-profit world can afford an expensive social media manager. A lot of us compose a bunch of posts, then schedule them across all the platforms and hope someone reads something. How’s... (posted September 7, 2017)

Why use Google Analytics? (Article)
Google Analytics is far and away the best and most-used digital analytics software in the world. [1] What is digital analytics software, you ask? -- What is digital analytics software? -- Digital analytics... (posted July 11, 2017)

WordPress vocabulary for beginners: backlinks (Article)
WordPress is the most popular CMS (Content Management System) in the world, used to power over 70 million websites worldwide [1]. If you aren’t sure why to use WordPress for your website, check out our... (posted July 5, 2017)

Absolute WHAT? WordPress vocabulary for beginners, Part 1 (Article)
So you’ve got a new website. Huzzah! Now you just need to populate it with professional-looking content. You’ve picked WordPress as your content management system, right? If you’re still not sure... (posted May 1, 2017)

Is this thing on? Measuring social media. (Article)
Today's post has been guest-written by Heather Badenoch, owner of Village PR. Heather believes in the value of not-for-profits to support our most vulnerable people and animals. She provides strategic... (posted April 21, 2017)

The Ten Required Communication Skills (Article)
Effective presentation skills are critical to individual success, and to the success of your organization. Your first presentation for your job was probably the one that got you the job in the first place... (posted March 24, 2017)

Easy Ways to Speed up WordPress (Article)
WordPress is an excellent platform. It is free, powerful, and flexible enough to help you create a website which creates a unique, enjoyable visit for people who stop by. One weakness, though, is that... (posted March 20, 2017)

Get noticed: Why you need a communications plan (Article)
Are you churning out press releases every week which don’t get picked up? How much time do you spend on your social media channels and how much engagement do you get? Can your employees and front-line... (posted February 27, 2017)

No Hassle with Hootsuite: Managing Your Non-Profit Organization’s Social Media Outreach (Article)
If you have ever been responsible for your non-profit organization’s social media outreach, you know that it can be a hassle to manage Facebook, Twitter, and Instagram at the same time. Beyond the struggle... (posted February 15, 2017)

Your Online Presence Made Easy: Using WordPress (Article)
In a day and age when computer and smart phone technology use is pervasive, your Non-Profit Organization’s presence online is essential. In fact, many would say that if you can’t Google it, it doesn’t... (posted February 13, 2017)

Key Messages – How to Tell your Organization’s Story Effectively (Article)
You are passionate about what you do, your organization serves an important need, and you really want everyone to know about your passion and purpose. Take some time to think about your key messages. ... (posted February 8, 2017)

How many people read to the end of your web pages? (Article)
How many people read to the end of your web pages? Writing for the web is not the same as writing for the newspaper or other media. The main reason for this is people’s impatience when they are online.... (posted February 2, 2017)

Social Media is not Step One! (Article)
Stop me if you’ve heard this one before: Boss: “What’s the big campaign idea?” Comms Manager: “We’re going digital: Facebook, Youtube, a mobile app, Pinterest, Instagram, LinkedIn…” Boss:... (posted January 10, 2017)

How to pitch a story to the media (Article)
Journalists are under pressure from multiple deadlines and a 24-hour news cycle on multiple platforms: print, video and web. So how do you get a busy journalist’s attention? -- 1.   Use Key Messages... (posted June 15, 2016)