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Communications

What are Landing Pages and why do you need them? (Article)
by Maria Lahiffe You need the world to interact with your organization, whether it be to buy memberships, purchase your services, make a donation, or volunteer. Landing pages are an important tool for... (posted August 16, 2019)

Raising Awareness is not Enough (Article)
By Maria Lahiffe You do important work, which you want the world to know about, so that they can help your cause in whatever way they can. So you want to do an awareness campaign. Surely, the thinking... (posted March 14, 2019)

Which Social Media Platforms are best for your Organization? (Article)
by Maria Lahiffe Chances are, you need to be on social media to reach a portion of your stakeholders. After all, over 70% of Canadians over the age of 10 are active on at least one social network. [1]... (posted August 28, 2018)

Campaign Tracking Using Google’s Campaign URL Builder (Article)
by Maria Lahiffe Do you know how many people click on links you share out on social channels like Facebook or Twitter? Or how many people click on links in your emails? Data absolutely must be at the... (posted July 25, 2018)

How to Ace a Media Interview (Article)
by Maria Lahiffe & Heather Badenoch You do important work, for an important cause. A media interview is one way to let your target audience know about your work so they can take action—from becoming... (posted April 12, 2018)

Social Media Trends to Prepare For in 2018 (Article)
by Maria Lahiffe Social Media is an essential channel for your organization’s communication strategy – after all, 70% of Canadians over the age of 10 are active on at least one social network. [1]... (posted January 30, 2018)

8 Google Grants Policy Changes for NPOs' AdWords (Article)
 by David Bird If you’re a Not For Profit using Google Grants to fund your AdWords, there are some major policy changes that took effect January 1st 2018.  The Google Grants program entitles Not... (posted January 11, 2018)

To Blog or Not to Blog: That is the Question (Article)
by Maria Lahiffe “Blogging is as essential to marketing [your organization] as the yellow pages once were. If you haven’t adopted the practice yet, you may be at a serious disadvantage.” [1] ... (posted December 21, 2017)

The 10 Steps of Crisis Communications part 2: How to react (Article)
by Maria Lahiffe United Airlines, Uber and Dove have recently provided viral examples of public relations crises. Not-for-profits can also find themselves in hot water with funders, volunteers and staff.... (posted November 7, 2017)

The 10 Steps of Crisis Communications: Be Proactive! (Article)
by Maria Lahiffe United Airlines, Uber and Dove have recently provided viral examples of public relations crises. Not-for-profits can also find themselves in hot water with funders, volunteers and staff.... (posted November 3, 2017)

Creating a Google Analytics Account (Article)
by Maria Lahiffe If you have an organization these days, you need a website. And if you have a website, you need analytics. What are analytics? Read our previous blog post to find out, and also to learn... (posted September 21, 2017)

On Social Media, tailor your message to the medium (Article)
by Maria Lahiffe Nobody in the non-profit world can afford an expensive social media manager. A lot of us compose a bunch of posts, then schedule them across all the platforms and hope someone reads... (posted September 7, 2017)

Why use Google Analytics? (Article)
by Maria Lahiffe Google Analytics is far and away the best and most-used digital analytics software in the world. [1] What is digital analytics software, you ask? -- What is digital analytics software?... (posted July 11, 2017)

WordPress vocabulary for beginners: backlinks (Article)
by Maria Lahiffe WordPress is the most popular CMS (Content Management System) in the world, used to power over 70 million websites worldwide [1]. If you aren’t sure why to use WordPress for your website,... (posted July 5, 2017)

Get Found! Google AdGrants for Non-Profits: $10,000 per MONTH. (Article)
by Maria Lahiffe You read that right: ten THOUSAND dollars of AdWords EVERY MONTH. That’s $120,000 of advertising per year, and eligible non-profits can get it for free. You need to get on this one.... (posted May 24, 2017)

Absolute WHAT? WordPress vocabulary for beginners, Part 1 (Article)
by Maria Lahiffe So you’ve got a new website. Huzzah! Now you just need to populate it with professional-looking content. You’ve picked WordPress as your content management system, right? If you’re... (posted May 1, 2017)

Is this thing on? Measuring social media. (Article)
Today's post has been guest-written by Heather Badenoch, owner of Village PR. Heather believes in the value of not-for-profits to support our most vulnerable people and animals. She provides strategic... (posted April 21, 2017)

The Ten Required Communication Skills (Article)
by Maria Lahiffe Effective presentation skills are critical to individual success, and to the success of your organization. Your first presentation for your job was probably the one that got you the... (posted March 24, 2017)

Easy Ways to Speed up WordPress (Article)
by Maria Lahiffe WordPress is an excellent platform. It is free, powerful, and flexible enough to help you create a website which creates a unique, enjoyable visit for people who stop by. One weakness,... (posted March 20, 2017)

Get noticed: Why you need a communications plan (Article)
by Maria Lahiffe Are you churning out press releases every week which don’t get picked up? How much time do you spend on your social media channels and how much engagement do you get? Can your employees... (posted February 27, 2017)

No Hassle with Hootsuite: Managing Your Non-Profit Organization’s Social Media Outreach (Article)
by Morgan Cogswell If you have ever been responsible for your non-profit organization’s social media outreach, you know that it can be a hassle to manage Facebook, Twitter, and Instagram at the same... (posted February 15, 2017)

Your Online Presence Made Easy: Using WordPress (Article)
by Maria Lahiffe In a day and age when computer and smart phone technology use is pervasive, your Non-Profit Organization’s presence online is essential. In fact, many would say that if you can’t... (posted February 13, 2017)

Key Messages – How to Tell your Organization’s Story Effectively (Article)
by Maria Lahiffe You are passionate about what you do, your organization serves an important need, and you really want everyone to know about your passion and purpose. Take some time to think about your... (posted February 8, 2017)

How many people read to the end of your web pages? (Article)
by Maria Lahiffe How many people read to the end of your web pages? Writing for the web is not the same as writing for the newspaper or other media. The main reason for this is people’s impatience... (posted February 2, 2017)

Social Media is not Step One! (Article)
by Maria Lahiffe Stop me if you’ve heard this one before: Boss: “What’s the big campaign idea?” Comms Manager: “We’re going digital: Facebook, Youtube, a mobile app, Pinterest, Instagram,... (posted January 10, 2017)

How to pitch a story to the media (Article)
by Maria Lahiffe Journalists are under pressure from multiple deadlines and a 24-hour news cycle on multiple platforms: print, video and web. So how do you get a busy journalist’s attention? -- 1.  ... (posted June 15, 2016)

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