If you have an organization these days, you need a website. And if you have a website, you need analytics. What are analytics? Read our previous blog post to find out, and also to learn why Google Analytics is far and away your best choice. I’ll wait until you get back.
Welcome back! Okay, now that you are convinced, the next step is to get set up with Google Analytics.
First, you will need a Google account. You’ll probably want to set up a new account which is linked to your organization, rather than personally to you. That way, if you move on to a different job, the Analytics stays with the organization.
Pro Tip: Do not let anyone (like your web designer or web host) create your site’s Google Analytics account under their own Google account, so that they can “manage” it for you. If you and that person part ways, then you will lose all that data and need to start again. By all means, get help with monitoring Analytics if you want, but make sure it is YOUR ORGANIZATION’s account.
Now go to Google Analytics. Scroll down to their “products” section. At the time of writing, this section is about 1/3 of the way down the page. Click “sign up for free”.
Your next screen will look like this. Click “sign up”
It is actually possible to have up to 100 Google Analytics accounts per Google ID. This can be useful for people who manage multiple websites, such as one for work, one for their personal life, and maybe one for their goldfish. Most of us, though, are fine with just one Google Analytics account. The top of the account setup screen looks like this:
The bottom of the setup screen, when you scroll down, looks like this:
This defaults to Website. If you have your own mobile app and that is what you want to track, then you would click Mobile app, at the top of the screen. This series of posts will deal with tracking a website.
This will likely be the name of your organization. At Volunteer Ottawa, the account name is Volunteer Ottawa.
Use a name for the website. At Volunteer Ottawa, we currently maintain two websites: our main website, which you are visiting now, and one for the 150 For 150 Volunteer Challenge. Each of these can be set up as a different property under the Volunteer Ottawa account. (We’ll get into properties in a future blog post.) In the example above, I entered in Main VO Website as the Website Name.
This needs to be the URL which is associated with the website you named. The URL for VO’s main website is http://volunteerottawa.ca
Google uses this information to monitor how people from different industries use Analytics, so that they can suggest particular report types which are useful to others in the same industry. It does not affect the actual data which is collected.
You should set this to the time zone where most of your site visitors live. Most of the people who visit our Volunteer Ottawa site live in the Ottawa area, so I set this to Ottawa time.
You can choose to share your data or not. Google will use any data it collects to (1) make money and (2) improve its products. It’s your call. Sharing or not sharing data will have no effect on the functionality of Analytics for you compared with anyone else.
Click Get Tracking ID.
Your Tracking ID is a string of HTML code which is unique to that particular website and property. If you have access to the HTML code of your website, and feel confident, then copy and paste the code directly into the HTML: just before the closing head tag.
The rest of us will copy and paste this text into an email and send it to the web developer, who will embed it into the HTML for us.
Allow up to 24 hours for Google to begin tracking your website data.
There is no end of useful data which you can collect from Google Analytics. To learn how to make the most of it, come to one of our upcoming workshops.
Volunteer Ottawa offers a comprehensive suite of courses related to all aspects of running a non-profit or a charity. Click here for our event calendar. Subscribe to our Event RSS Feed to be among the first to know when a new workshop is added to the schedule.
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