By Maria Lahiffe
Your case for support is one of the most important guiding documents you can produce. A case for support provides you and your staff with “the language, stories and information that your team needs to speak authoritatively, accurately, and passionately about your work.” 
In a previous post, we talked about the elements of a great case for support. Today we’ll talk about how to create one.
Start by answering the following questions:  
You will need to tell a story with your case for support , which means that testimonials will be an important part of your final document. Your information gathering should therefore include interviews with key stakeholders. 
Ideally this committee should have 10 members or less, including
This is an ad hoc committee; i.e. it should exist only while the case for support is being created. The purpose of the committee will be to vet the case for support as it is developed, and recommend approval of the final document to the leadership.
Include everything in this draft.
Your main case for support is likely to be long, containing a lot of information about everything you do. Then you can take parts of this main document for each campaign, or each donor.
Your final case for support should lead the reader on a journey. It should tell a clear story about what you do, why your work is important, and how the reader can help.
Your passion must shine through. At the heart of every donation is an emotional decision. You need to tap into your donors’ passions and make it crystal clear that their support will lead to important outcomes.
To learn more about this critical document and how to create one, come to our upcoming course.
Click here to register Thursday, September 19, 2019. 9:00 a.m. to 12:00 p.m.
Volunteer Ottawa offers a comprehensive suite of courses related to all aspects of running a non-profit or a charity. Click here for our event calendar. Subscribe to our Event RSS Feed to be among the first to know when a new workshop is added to the schedule.
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